For the sixth time, the hospitality summit took place at the FIFA headquarter on the lovely Sonnenberg in Zurich. Claus Jacobs and Hotelbau brought together over 200 top qualified participants from all areas around the hotel construction (architects, designers, hotel operators, investors)

360°decoro, the concept and design subsidiary of Lang+Lang, illustrated how story telling can be perfectly implemented in both interior and exterior design.

In addition, Werner Lang contributed as a speaker and convinced the audience about how our senses generate emotions and how these emotions can be guided by successfull stories.